How to Trade

In today which large-scale chain-like is in fashion day by day, the factory or the supplier feel more and more from theirs pressure. The harsh approach condition, the difficult negotiation process, requests the payment cycle which unceasingly lengthens, collects the endless each item of expense, reduces prices the promotion support; Caused the supplier to be in deep sorrow (some colleagues saying:Does not enter regards dies, goes in dies quickly), the business has carried on the back the infamy; Manufacturer relations really mediates with difficulty?

    When extrudes factory or supplier’s, nothing but wants to reduce the procurement cost, uses the upstream resources; But neglected downstream consumer this to be broader, more valuable resources, caused using the consumer to yield profit the consumer possibly to become. Makes sales model which one kind altogether wins, appears very urgent in the retail sales profession.

    In this proposed that one kind of brand-new sales model, discusses the solution large-scale chain-like business model. Said accurately that is one kind of order form type non-immediate payment (delivers goods) the sales model, the consumer after the payment part either lends completely withing certain amount of time (1-2 months or a longer time) takes delivery of goods (delivers goods), pays money the proportion according to the consumer, the order form to the payment time length, the profession marketing pale busy season difference, but obtains the different proportion the price rebate. Effective addressing Manufacturer production planning, channel goods in stock, terminal goods in stock and so on realistic question. Reduces the profession various links cost of operation, bevels the profession to sell the pale busy season, reduces various links because to adapt the busy season scale which the pale busy season creates to be insufficient, phenomena and so on off season idle, save the public wealth, yields profit the consumer, promotes the domestic demand effectively.

    This kind of sales model’s key point lies in the forward payment (certainly also to be possible to use personal credit installment plan), the delayed delivery, thus may anticipate for Manufacturer’s productive plan, the current fund for production raised and so on great difficulty questions to provide an alleviation to know, is dominated for the Manufacturer product sale the minority retail sales terminal, could not but flatter the terminal business the realistic aspect.

    This sales model based on the commodity terminal demonstrated that the system (may from construct demonstrated terminal or uses other people to demonstrate terminal), the order form management system management system (on-line order form, telephone order form, artificial order form and so on), the order control system (sends out date of delivery ordering to Manufacturer), the allocation system (to complete to consumer’s on time commodity payment), the customer service system.

    This sales model flies together the airplane ticket, the hotel to order the consumer similarly to be possible to obtain certain price rebate, increases the product, to serve provider’s plan to be possible to anticipate, saves the cost of operation. Will create the huge economical wealth for the society, reduces the manufacturer marketing channel’s restriction factor.

    May also say that this sales model is the way which one kind sells in advance, a little looks like the commercial housing selling in advance. This kind of sales model changed the consumer consumer behavior to a certain extent.

    Advanced payment sales model entire journey annotation:

    First, commodity terminal demonstration system: The place which in the consumer easy, to be willing to arrive establishes the single brand or the multi-brands demonstrated that recommends the location (business center, plot), demonstrates the sell commodity, disposition specialized customer consultant provides the commodity information, the product demonstration and the solution to the consumer and so on. Should label each payment method on the displayed items the product price (present commodity price, part advanced payment price, to pay in advance price informations completely and so on price, personal credit price)

    Order form management system management system: May complete by three ways. 1st, on-line order form; 2nd, telephone order form; 3rd, artificial order form

   &nbsp1, on-line order form: Based on homepage product demonstration (product picture, function introduction, product price); The consumer through registers into the member, when needs the purchase commodity, designated that purchases in advance the commodity, the payment method, the anticipated service demand (installment, post-sale service age limit) the system to send out the implicit price; After the consumer confirmed submits on-line order form. The method of settling accounts may use the bank to receive on another’s behalf, the remittance, the credit card and so on many kinds of way payments, confirms after the business, the order form becomes effective and officially informs the consumer order form condition (order form because of some kind of reason also possibly by rejection).

   &nbsp2, telephone order form: Based on takes the number especially the call center, accepts the consumer order form, completes the above process. Input order form management system management system.

   &nbsp3, artificial order form: The consumer may in the product demonstrate that the place handles the above order form artificially, the input order form management system management system

    The above input order form, through the order form system’s automatic reduction, to the commodity brand, the model, the payment time, the bargain price, receives money and so on situation information processing to produce the order form, to pay in turn to match the delivery order, information and so on financial settlement list; Sends to the related Functional departments terminal, with the aim of arranging the related plan.

    Second, order control system

    By the order form management system management system analysis processing, after the classification, compiles, production order form; Group after group at different times submits order form, the payment loans to the manufacturer (part either completely or trundle payment). (Because in the order form management system management system, pays the time the commodity to be possible differently to obtain the factory difference in price resources the preferential benefit manufacture chamber of commerce to obtain benefits and so on advanced payment, payment time delay). Regarding the negotiations, the management, the information communication, the financial settlement and so on other services no longer give unnecessary detail.

    Third, allocation system

    The ordering system the order form which sends out after the manufacturer, the manufacturer should pay the reservation commodity (delayed delivery should on time to impose certain fine, because will possibly create extension which will pay to consumer). To consumer payment when may pass many kinds of channels: 1st, own allocation channel; 2nd, manufacturer allocation channel; 3rd, third party channel. But no matter which payment way, should guarantee that the consumer obtains its order commodity promptly, simultaneously guarantees the loans processing properly.

    Fourth, post-sale service system

    Pays the commodity after the consumer, must provide the corresponding post-sale service. For example installment, debugging, service and so on. Because consumer when registration, has submitted the related individual information, gets down when the order form will propose that (grade of service’s request can affect commodity payment price) to the service request. When the consumer proposes or the contract agreement provides the related service promptly to the consumer.

    Certainly should also include other links in the overall system, for instance the customer suit, draws back exchanges goods and so on.

    Meanwhile may also (be supposed) to join the customer integral plan in this pattern, establishes the customer loyalty.

    Goes all out the extrusion upstream, the reason still lay in the resources, the consumer pays in advance that was a piece of blue sea; The trust only then the man of insight founds.

    Origin: Chinese marketing dissemination network